Post by rifahossain2 on Nov 10, 2024 0:23:09 GMT -5
Updates to budget settings and search autotargeting in Yandex Direct, "Experiments" based on Varioqub, changes to the display of advertising publications in Telegram, testing new Facebook functions and the ability to launch advertising on Instagram with product tags - more details in the AMDG material. Yandex Direct Now you can submit data to the Unified Register of Internet Advertising (ERIR) through the new Yandex ORD account . The updated interface will simplify the process of transferring and managing financial information required by the law "On Advertising" for advertisers in the Russian Federation. The Yandex ORD account provides the ability to register creatives and track the processing status of all objects submitted to.
ERIR through the Yandex ORD account interface. What needs bulk email campaigns to be done in connection with the launch of the new ORD account, read here . Yandex Direct now has the ability to set up an advertising campaign budget for a specific period . The budget can be set for a period of 1 to 90 days and will be especially useful for managing flight campaigns. More details . "Experiments" based on Varioqub is a new type of A/B tests that allows testing ad units without the help of developers. You can test "Fullscreen", Floor Ad or Top Ad units using Varioqub directly in Metrica More details.
Varioqub is a service for A/B testing from Yandex, allowing you to conduct experiments with YAN and Adfox advertising blocks: comparing block types, blocks with different settings, sizes and locations, assessing the impact of adding a new block on revenue and user metrics. Yandex shared the results of the autumn campaign Priority placement in Maps for winners of the “Good Place” award. Thanks to the use of a special mark on the map, in 90 days, good places managed to increase the number of clicks on the organization card and target actions by 139% and 136%, respectively. The campaign will be held again in the spring of 2024. More details . The Campaign Wizard now has a block called "Ads from a neural network" , which allows you to connect ads generated by Yandex Direct to your campaign.
Testing has shown that using ads from a neural network, you can get up to 15% additional conversions. Unique text and creatives are created based on data from the site, information about a specific campaign and advertising object. Various algorithms and methods are used for this, including YandexArt and YandexGPT. More details . Catalogue page ads are now available in the Unified Performance Campaign. Catalogue pages can be uploaded as a CSV file, YML feed, or by selecting pages found on the site. Learn more. Thanks to the improvement of the internal YAN system, changes to the advertising campaign will be delivered to users several times faster.
ERIR through the Yandex ORD account interface. What needs bulk email campaigns to be done in connection with the launch of the new ORD account, read here . Yandex Direct now has the ability to set up an advertising campaign budget for a specific period . The budget can be set for a period of 1 to 90 days and will be especially useful for managing flight campaigns. More details . "Experiments" based on Varioqub is a new type of A/B tests that allows testing ad units without the help of developers. You can test "Fullscreen", Floor Ad or Top Ad units using Varioqub directly in Metrica More details.
Varioqub is a service for A/B testing from Yandex, allowing you to conduct experiments with YAN and Adfox advertising blocks: comparing block types, blocks with different settings, sizes and locations, assessing the impact of adding a new block on revenue and user metrics. Yandex shared the results of the autumn campaign Priority placement in Maps for winners of the “Good Place” award. Thanks to the use of a special mark on the map, in 90 days, good places managed to increase the number of clicks on the organization card and target actions by 139% and 136%, respectively. The campaign will be held again in the spring of 2024. More details . The Campaign Wizard now has a block called "Ads from a neural network" , which allows you to connect ads generated by Yandex Direct to your campaign.
Testing has shown that using ads from a neural network, you can get up to 15% additional conversions. Unique text and creatives are created based on data from the site, information about a specific campaign and advertising object. Various algorithms and methods are used for this, including YandexArt and YandexGPT. More details . Catalogue page ads are now available in the Unified Performance Campaign. Catalogue pages can be uploaded as a CSV file, YML feed, or by selecting pages found on the site. Learn more. Thanks to the improvement of the internal YAN system, changes to the advertising campaign will be delivered to users several times faster.