Post by moon125 on Nov 6, 2024 0:54:53 GMT -5
A good EVP (employer value proposition) allows you to attract talented employees to your company and retain those already on staff. Let's figure out what an EVP is, what it consists of, and how to formulate it correctly.
What is an EVP or Employer Value Proposition
EVP (abbreviation for employment value proposition) is a set of benefits that a company as an employer offers to a job seeker or employees . The term is translated into Russian as employer value proposition.
The offer has two objectives - to attract specialists to the company (external EVP) and to retain them as long as possible (internal EVP). External EVP is a value proposition for candidates. It is based on the expectations of future employees. It is shopify website design assumed that these are not unique expectations and needs of personnel, but common for the industry and profession. Internal EVP is a value proposition for the company's employees and says what people get from work now, as well as what they consider valuable in working for their organization.
EVP - How a Company Can Formulate an Employer Value Proposition
It is important to diagnose EVP to find out how well the offer meets the needs of future and current employees. Candidates can be offered to fill out a questionnaire on the website, and the company's staff can participate in loyalty and satisfaction surveys. A study based on the Happy Job platform will show how attractive certain aspects of the job, stated in the employer's value proposition, are to employees.
If the external EVP does not meet the needs of potential employees, the organization will have problems with hiring. In the case when the internal EVP does not resonate with the staff, the company observes an outflow of employees during the first months after employment.
Why a candidate joins your company is the key question of the value proposition. The company should assume that a person chooses it as an employer to achieve their goals.
Elements of EVP
The benefits that an employer value proposition may include are conventionally divided into six groups: “Company,” “People,” “Work,” “Remuneration,” “Opportunities,” and “Working Conditions.”
6 blocks of information that make up EVP
Block 1: "Company"
The group of advantages associated with the company includes market leadership, authoritative position in the industry, use of modern technologies in work, ethics, high quality and social significance of the product, etc.
Examples of EVPs where the benefits are somehow related to the company:
“Our company provides its services in 20 countries around the world – Russia, the USA, Brazil, China, India and others,”
"We are the largest suppliers of office supplies in the country. Every fourth Russian uses our pens and markers"
or
“Our plant has been producing well drilling equipment for over 50 years, and our drilling technologies are recognized by the professional community as the most effective.”
Block 2: "People"
The employer's value proposition often includes benefits related to the company's human capital - the presence of professionals among line employees and management, teamwork, a developed culture of feedback, etc.
Examples of EVPs for this group of benefits:
"Our team are true professionals in their field. They have developed mobile applications X and Y, which entered the TOP-20 in terms of downloads in 2021,"
"The company's credo is that every specialist's voice is important. The organization has implemented a program for collecting feedback: employees contribute their ideas for improving processes. The best proposals are implemented, and their authors receive awards."
or
"Our employees are our wealth. We are proud of our virtually zero turnover and the fact that we have had employees since the company's inception."
Block 3: "Work"
Job content can also attract job seekers or retain employees. This group of benefits includes the scale of projects, the ability to make decisions independently, work with world-class clients, etc.
Examples of EVPs for the Work group benefits:
"Our employees make their own decisions and are responsible for the results. We are looking for specialists who are capable of independent work to join our team,"
“The employee who comes to this position will work with clients – international brands”
or
"We are inviting a specialist to a new large-scale project of our company - product development for the markets of Russia, the USA, the CIS countries and Europe."
Block 4: "Reward"
The benefits in the Remuneration group are the most common in companies' EVPs. These include compensation levels, benefits, etc.
What is an EVP or Employer Value Proposition
EVP (abbreviation for employment value proposition) is a set of benefits that a company as an employer offers to a job seeker or employees . The term is translated into Russian as employer value proposition.
The offer has two objectives - to attract specialists to the company (external EVP) and to retain them as long as possible (internal EVP). External EVP is a value proposition for candidates. It is based on the expectations of future employees. It is shopify website design assumed that these are not unique expectations and needs of personnel, but common for the industry and profession. Internal EVP is a value proposition for the company's employees and says what people get from work now, as well as what they consider valuable in working for their organization.
EVP - How a Company Can Formulate an Employer Value Proposition
It is important to diagnose EVP to find out how well the offer meets the needs of future and current employees. Candidates can be offered to fill out a questionnaire on the website, and the company's staff can participate in loyalty and satisfaction surveys. A study based on the Happy Job platform will show how attractive certain aspects of the job, stated in the employer's value proposition, are to employees.
If the external EVP does not meet the needs of potential employees, the organization will have problems with hiring. In the case when the internal EVP does not resonate with the staff, the company observes an outflow of employees during the first months after employment.
Why a candidate joins your company is the key question of the value proposition. The company should assume that a person chooses it as an employer to achieve their goals.
Elements of EVP
The benefits that an employer value proposition may include are conventionally divided into six groups: “Company,” “People,” “Work,” “Remuneration,” “Opportunities,” and “Working Conditions.”
6 blocks of information that make up EVP
Block 1: "Company"
The group of advantages associated with the company includes market leadership, authoritative position in the industry, use of modern technologies in work, ethics, high quality and social significance of the product, etc.
Examples of EVPs where the benefits are somehow related to the company:
“Our company provides its services in 20 countries around the world – Russia, the USA, Brazil, China, India and others,”
"We are the largest suppliers of office supplies in the country. Every fourth Russian uses our pens and markers"
or
“Our plant has been producing well drilling equipment for over 50 years, and our drilling technologies are recognized by the professional community as the most effective.”
Block 2: "People"
The employer's value proposition often includes benefits related to the company's human capital - the presence of professionals among line employees and management, teamwork, a developed culture of feedback, etc.
Examples of EVPs for this group of benefits:
"Our team are true professionals in their field. They have developed mobile applications X and Y, which entered the TOP-20 in terms of downloads in 2021,"
"The company's credo is that every specialist's voice is important. The organization has implemented a program for collecting feedback: employees contribute their ideas for improving processes. The best proposals are implemented, and their authors receive awards."
or
"Our employees are our wealth. We are proud of our virtually zero turnover and the fact that we have had employees since the company's inception."
Block 3: "Work"
Job content can also attract job seekers or retain employees. This group of benefits includes the scale of projects, the ability to make decisions independently, work with world-class clients, etc.
Examples of EVPs for the Work group benefits:
"Our employees make their own decisions and are responsible for the results. We are looking for specialists who are capable of independent work to join our team,"
“The employee who comes to this position will work with clients – international brands”
or
"We are inviting a specialist to a new large-scale project of our company - product development for the markets of Russia, the USA, the CIS countries and Europe."
Block 4: "Reward"
The benefits in the Remuneration group are the most common in companies' EVPs. These include compensation levels, benefits, etc.