Post by account_disabled on Feb 17, 2024 4:19:39 GMT -5
The strategy so that people do not realize this is to present said advertising for a short period of time, it is something that is presented for just a few seconds . This is how these are stimuli that reach directly to your subconscious and that generate a change in consumer behavior. Since when has subliminal advertising been used? The beginnings of subliminal advertising as a technique recognized and used by various companies are a bit uncertain. But despite this, many attribute the creation of the term “subliminal advertising” to James McDonald Vicary back in 1957. At that time, the expert marketer introduced frames with subliminal messages in some films such as “Eat popcorn” or “Drink Coca-Cola” for just a few thousandths of a second.
After this, consumers significantly increased their purchases of both phone numbers data products. Although, it should be noted that the veracity of Vicary's statements was never verified. However, what is known is that, since the beginning of psychoanalysis , subliminal messages began to be used in many types of spaces and their influence began to be analyzed from various areas. What kind of influence can subliminal advertising have on people? Now, the effectiveness of subliminal advertising will depend on many factors . Many people believed for years that this type of advertising always worked, for all cases and for all people. But the truth is that not every time you see someone drinking a to want to buy one.
Advertising, in general, should always be directed to a target audience , which represents a certain percentage of the people who see said advertisement. From this we must understand that subliminal advertising will only have an effect on those people who have certain characteristics and some predetermined needs. Keep in mind that if an ad appears with a hidden message that requires you to buy a guitar, it will only work if you are a music lover and actually know how to play this instrument. You can be sure that those who don't know anything about music are not going to feel influenced by anything. Is it true that we live surrounded by subliminal messages? Since it has been known that companies send messages of this type through their advertising , many people have seen the issue from a somewhat neurotic perspective.